Many Best-Fit Families Visit Your Site—Then Leave Without a Trace.
Families need more than facts about your school. They want to know what it feels like to belong there. Your website can’t deliver that. A current parent can. ParentLead connects them early—when uncertainty is greatest—helping families gain confidence to inquire or visit.
Your Website Tells Your Story.
Let a Current Parent Tell Theirs.
The most powerful voice in your school’s marketing isn’t yours. It’s a current parent’s. Every school understands the value of connecting prospective families with current ones. The question is: Can you make those connections earlier and easier?
Earlier is better: If you don’t offer a connection early, many families leave to look for it elsewhere. But finding a current parent isn’t easy. Many prospective families end up relying on secondhand opinions or anonymous reviews. When other voices define your school, you risk losing that family.
The solution? Offer researching parents a simple text connection with a current parent. Texting is an easy, no-pressure environment. It's familiar and works for everyone. Admissions can join any conversation, at any time. Pilot it for free to see.
| Without ParentLead | With ParentLead |
|---|---|
| Researching families stay anonymous, and some great-fitting families are likely to drift away | Families identify themselves earlier, get connected, share their questions, and become known prospects |
| Schools ask researching families to complete a lengthy inquiry form—earlier than they are ready to | Our simple 30-second opt-in gives admissions contact info for many more prospective families, much earlier |
| Connections to current parents usually offered late stage—after inquiry, tours, or open houses | Families connect with a current parent during their earliest research, right from the website or social media |
| Admissions spends significant time manually coordinating and scheduling parent connections | Parent matching and group-text introductions happen automatically, with minimal staff time |
| Admissions may never learn what is holding a family back | Transcripts reveal the questions and concerns influencing each family |
One Parent Conversation Can Reveal What’s Holding a Family Back.
A researching family may have questions or reservations they never share with admissions. ParentLead helps surface them. Pilot it for free to see for yourself. Give us the name and mobile number of just one parent ambassador, add one line to your website, and ParentLead does everything else.
The Conversation
What the School Gains
One Conversation Creates Valuable Insight
- The family opts in and becomes a known enrollment lead.
- Admissions receives the parent's contact information and child's grade.
- The conversation reveals a meaningful concern—in this example, tuition value.
- A current parent provides credible reassurance based on personal experience.
- Admissions can follow the conversation and engage the family as appropriate.
Try it as a prospective parent: Text “Hello Brookstone” to 888-293-3393 and experience the same process yourself.
Don't Take Our Word for It. See It Working at Your School.
No tech investment required. Setup takes under an hour, management takes just minutes per week. This no-risk, 90-day pilot will show you exactly how your school's families respond.
Ask just one parent ambassador to join your free pilot.
Every school has current parents who love to promote the school. Ask one to participate in your free pilot. They self-join in under two minutes. It's not an app! Add more ambassadors as you see it working. We provide each with an explainer video and sample questions they might get asked.
No Coding Required. Just Add Our Link in Minutes.
Add our banner invitation to your website. It requires zero source code modifications or backend IT involvement. The banner acts as the primary parent-to-parent invitation. Add it to your homepage, enrollment pages, in emails, or use it in social media ads.
Fully Automated for Busy Enrollment Teams.
The system runs automatically: Prospective parents see the banner and opt in, we match parents and launch a group chat. Admissions is added to monitor and answer questions if needed. They can review weekly email reports and any text transcripts.
Institutional Security & Compliance
Built around TCPA, CTIA, FERPA, and COPPA best practices
Data routing frameworks are explicitly structured to protect student privacy and preserve institutional record integrity under federal guidelines.
Secure Proxy Data Vault
Personal phone numbers are completely masked for both prospective families and parent ambassadors. Data remains property of the school at all times. No marketing to parents ever.
Common questions admissions officers ask:
How much visibility and control does admissions have?
Complete control. Admissions decides whether to participate in conversations, receive transcripts, or let parent ambassadors lead independently. Setup takes less than an hour, ongoing management takes less than 5 minutes a week.
See FAQs →How does ParentLead protect the school's reputation during parent conversations?
You approve every parent ambassador. Start with just one and see how it works. You can join every text conversation, monitor messages, and review transcripts.
Read all FAQs →What does it cost after the free pilot?
Free for 90 days — no credit card, no contract. Annual pricing is based on school size: under 400 students: $1,900/year; 400–900: $2,400/year; over 900: $4,200/year.
Ask us anything else →How do we measure success?
Your dashboard will track every opt-in, ambassador match, conversation, and lead generated. After 90 days, you'll have your own data showing how families engaged and what they asked.
Reserve your pilot today →Ready to connect parents earlier and easier?
Try it free, but pilots are limited. Reserve now.
Reserve My School's Free Pilot →