A limited number of free pilots are available  ·  Free 90-day pilot starts September 1, 2026 Reserve your pilot →

Why do schools lose families early in the research process?
They weren't connected with a current parent.

The most powerful voice in enrollment isn't yours. It's a current parent's. ParentLead connects prospective families through managed text messaging—providing reassurance no website, brochure, or admissions message can deliver and giving more families the confidence to inquire, visit, or apply.
Try Our Free 90-Day Pilot →
  • Simple for families.
  • Easy for admissions.
  • Builds confidence.
Example ParentQA group text conversation between a prospective family and current school parents
See what happens when you give parents the chance to connect earlier.

Free Pilot: The Best Proof Will Be Your Own Results.

Launch a free 90-day pilot. Setup takes under an hour, management takes minutes per week. You'll see how earlier parent conversations lead to more inquiries, visits, and applications at your school.

01
Ask a current parent

Ask just one parent ambassador to join your free pilot.

Every school has current parents who love to promote the school. Ask one to participate in your free pilot. They self-join in under two minutes. It's not an app! Add more ambassadors as you see it working. We provide each with an explainer video and sample questions they might get asked.

02
Frictionless Implementation

No Coding Required. Just Add Our Link in Minutes.

Add our banner invitation to your website. It requires zero source code modifications or backend IT involvement. The banner acts as the primary parent-to-parent invitation. Add it to your homepage, enrollment pages, in emails, or use it in social media ads. Prospective families see it, opt in, and start talking.

03
5 Minutes a Week.

Fully Automated for Busy Enrollment Teams.

The system runs automatically: Prospective parents see the banner and opt in, we match parents and launch a group chat. Admissions is added to monitor and answer questions if needed. They can review weekly email reports and any text transcripts. ParentLead takes almost no staff time.

See It in Action

See ParentLead Through a Prospective Parent's Eyes.

See how easy it is for a family to connect with a current parent to ask the questions that build confidence.

Step 1

It starts by inviting prospective parents to conveniently text a current parent any questions. Schools add the invite as website copy or place our invitation banner.

Try it yourself: Text "Hello Brookstone" to 888-293-3393. Example banner:

Step 2

We best-match the prospective parent to a current parent and launch a group chat.

Everyone then engages in conversations naturally. Admissions can jump in or let parents text with each other.

3
3 People to: 888-293-3393
Brookstone Academy has connected you (Maria G.) with Jennifer S., a current 4th grade parent at Brookstone Academy. Janet D., admissions, has also been added to provide official school answers as needed.
Jennifer S. Hi Maria! So happy to connect! I have two kids at Brookstone — ask me anything. 😊
What are the teachers like? My daughter really needs individual attention.
Jennifer S. The teachers are the best! Class sizes are small — my son's class has only 14 kids — and his teacher sends a weekly note home. I saw your daughter is currently in 3rd grade, so she'll have Mrs. Graham next year. I'm so excited for her! She will love Mrs. Graham!

Prospective families want to talk to current parents. We make that easy for everyone!

Start with one ambassador, add our simple website invitation, and watch it work. Free for 90 days.

Reserve Your School's Free Pilot →
Vetted for Education

Institutional Security & Compliance

Built around TCPA, CTIA, FERPA, and COPPA best practices

Data routing frameworks are explicitly structured to protect student privacy and preserve institutional record integrity under federal guidelines. Fully verified and pre-registered under federal texting compliance laws.

Secure Proxy Data Vault

Personal phone numbers are completely masked for both the prospective families and your parent ambassadors. Data remains property of the school at all times. No marketing to parents ever.

Common Questions from Enrollment Teams

Common questions admissions officers ask:

✓

How much visibility and control does admissions have?

Complete control. Admissions decides whether to participate in conversations, receive transcripts, or let parent ambassadors lead independently. Setup takes less than an hour, ongoing management takes less than 5 minutes a week, and you can pause or stop the program at any time by removing the website banner.

See FAQs →
✓

How does ParentLead protect the school's reputation during parent conversations?

You approve every parent ambassador. Start with just one and see how it works. You can join every text conversation, monitor messages in real time, and review transcripts at any time. We provide training guidelines to ensure your ambassadors represent your school accurately and on-brand.

Read all FAQs →
✓

What does it cost after the free pilot?

Free for 90 days — no credit card, no contract. If you continue after that, annual pricing is based on school size: Under 400 students: $1,900/yr; 400–900: $2,400/yr; over 900: $4,200/yr. For most schools, enrolling a single additional family more than covers the annual cost.

Ask us anything else →
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How do we measure success?

You'll see more prospective parents engaging—usually right away. Your dashboard will track every opt in, every ambassador match, every conversation, and every lead generated. After 90 days you'll have a clear picture: how many more families engaged, what they asked, and how many moved further in your enrollment funnel.

Reserve your pilot today →

Ready to connect parents earlier and easier?

Try it free, but pilots are limited. Reserve now.

Reserve My School's Free Pilot →

Prefer to learn more first?  Join a webinar  or  schedule a 30-min call.

Free 90-Day Pilot Limited free pilots · Starts September 1, 2026
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